Recently a friend mentioned he was going to set up a Twitter account for his business and link it to his Facebook business page. My initial response – “No, you aren’t.” He mentioned he had just heard about all these apps and programs that make it super easy to link Facebook and Twitter. My response: “Just because you CAN do something doesn’t mean you SHOULD do it.” Here are my reasons why I feel it is a bad idea to link a Twitter account to Facebook:
- If your Twitter account only links to your Facebook page and I “like” your Facebook page, what is the benefit for me to follow you on Twitter? I follow companies (and people) on Facebook and Twitter because of the information they provide. Give people a reason to “like” your Facebook page AND follow your Twitter account.
- Twitter is truly about engagement – don’t just talk AT your customers, clients, etc., talk TO them. And don’t just talk about yourself. Talk about your city, your life, your likes. Be authentic and be real.
- Don’t think that Twitter is something you can set-up and forget. Twitter involves a time commitment. In as little as 10 minutes a day you can communicate with others, share tweets you found helpful, AND promote your business. Just make sure you are doing all three of those items.
Is your Social Media Strategy not working? Do you HAVE a social media strategy? Call 865-357-3600 or email me at glenneth@firstviewonline.com for help making the leap into the social media universe.
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Aug16