The Firstview Online difference: Long-term, measurable results.

Having the best looking website isn’t much good if it is invisible to the major search engines.  The sad truth is that most business websites are invisible. That's why we offer four web visibility programs that can dramatically improve our clients' visibility on the web. We focus on developing long-term, measurable results for each of our clients. While there are many ways to improve visibility quickly, if you don't get a measurable, long-lasting return what good are they?

Here's what it takes to get the results you want.

Step 1: Make sure your website is up to snuff.

Unfortunately, there are many ways a site can fail in its web design. Here are a few of the most common.

• Google can’t read it. Some web developers are not well versed in making your site visible to search engines. Google routinely searches all websites and looks at the content to determine the site's ranking and how well it will place. A lack of relevant content or technical obstructions can hamper Google's efforts to index your site, which will hide your site from prospective clients.
• Poor website design. To be honest, many websites are just plain ugly and poorly laid out. If prospective clients do get to the site, they tend to leave quickly. Consumer expectations are fairly high and if your site design isn't up to these expectations you can't expect these prospects to hang around.
• Poor design also detracts from your overall image. Online consumers make quick decisions, usually in the first few seconds. If your site looks unprofessional, they’ll assume your company is unprofessional.

 

The solution is a professionally-designed website from Firstview Online.  Our design process can dramatically improve your web visibility. We will recommend how you can make your existing site better or by creating a new, highly optimized website for you. To find out how our web design services can help you make a great first impression, visit our Website Design page.

Step 2: Dedicate a realistic portion of your ad budget to Google AdWords.

Google AdWords offers some of the most measurable and cost effective advertising available. You can effectively reach out to potential customers when they are ready to buy.  Your ads are only shown when someone searches for products or services you offer and you only pay when someone clicks on one of your ads.

Before we configure your AdWords account, we use Google’s Traffic Estimator to generate estimates of how much traffic is available to purchase in your market and what it is estimated to cost per click. Based on this information, we will recommend a monthly ad spend for your AdWords Pay Per Click account. Our 5 years of experience tells us that budgeting under $300.00 per month will be met with very limited success. Online ad space is a competitive market and if you aren't securing a top position, your competitors will.

It's also important to know that unlike many of our competitors, we don't deduct a percentage of what your monthly budget. If you dedicate $500.00 to your monthly budget, you will get $500.00 of AdWords. There's no doubt we make less money, but we treat our clients like we want to be treated and don't skim off the top of our clients' ad budgets to improve our bottom line.

Firstview Online offers a highly effective Pay Per Click management service. We focus our efforts on attracting the highest quality visitors to your website. We monitor the quality of traffic you receive from online advertisting throughout the month and modify or replace any under-performing ad groups.  You get the satisfaction of working with an experienced Google AdWords Certified Partner. To find our more about how we can help with paid advertising, visit our Search Engine Marketing page.

Step 3: Focus on tactics that result in lower cost, long term results.

A strong house is built on a strong foundation, and the foundation of successful web visibility is Organic Search engine rankings. While Pay Per Click management has its place, its weakness is that once you stop spending money your page placement plummets. Organic Search ranking is based on how relevant search engines perceive the content on your site is when compared to what the searcher is looking for.

If you are searching for a company or service online, what listings do you click on? How many pages into the search results do you go? Most searchers never look past the first page of search results. With every page that you are removed from the first page of search results, the web visibility of your site dramatically decreases. The one down side to Organic Search Engine Optimization, or SEO, is that it still needs to be optimized every month and that it can take a few months to see results. This is a small price to pay when you develop a source that can generate an ongoing supply of low cost customer inquiries.

Firstview Online offers professional Organic Search Engine Optimization services.  To find out more about improving your website visibility, visit our SEO Services page.

Step 4: Make the most of social networking opportunities.

Social networking sites like Facebook have over 400 million users. This powerful user community logs in an average of 19 times per month and spends 81 minutes logged per login. This is a great opportunity for your company to increase its web visibility and credibility. The problem is that most business owners don't have the time or expertise to choose the service that will best suit their business, create compelling content, grow a fan base, and keep content their fresh and up-to-date.

With Firstview Online's Social Marketing service, we can take care of creating and managing your social presence on the web. We're big fans of Facebook, LinkedIn and, for certain business types, Twitter. To find out more about how your business can become the social butterfly it has always wanted to be, check out our Social Media Marketing page.