While at a leisurely dinner with my husband on Friday, I was randomly doing some web searches on my iPhone while he answered a few work emails. I was mainly searching local places (think restaurants, doctors, etc.), not national chains (think Target, Best Buy, etc.).
While I wasn’t exactly shocked, I was surprised that over 90% of the places I searched did NOT have a mobile site. Essentially, I was taken to a desktop version of their website, which was not very easy to read and navigate on my phone.
Some of you might be saying, but our customers wouldn’t search for us on a mobile device. I beg to differ. Think about:
- Soccer parents doing some research on a fun places for a date night while their kids are practicing/playing.
- Patients waiting at a doctor or dentist office researching new doctors or specialists in the area.
- People at home in front of their TV doing some searches during commercials preparing to go to a restaurant and wanting to look at a menu.
The common thread in these scenarios is that the user is not tied to a desktop machine, but is in essence mobile. Let’s look at some mobile statistics:
- By 2015, more people will be accessing the internet via mobile rather than computer.
- 70% of smartphone user have conducted in-store research on products
- Smartphones are a shopping assistant, Tablets are a retail purchasing device
- 15-20% of all US website traffic is from mobile devices (Smartphone & Tablets)
- HTML5 Mobile Apps are increasing in popularity
- Mobile Landing Pages are the most effective source of first touch with mobile consumers
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Is your website prepared for this mobile growth spurt? 20% of visits coming from mobile means you could be turning away every 5th potential customer. Now is the time to prepare your mobile strategy. Stay tuned for more in our Go Mobile series.
Have questions or want to discuss going mobile? Email me at glenneth@firstviewonline.com.
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